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| Keyword research is highly essential for any successful SEO campaign. |
There's no question that keyword research is an all-time
essential strategy for any SEO campaign. After all, Matthew Davidson quips that
anyone who wants to attract new visitors to his website must start with
thoughts of keywords behind his back.
Coming up with the right search terms for your SEO efforts is
"the most important thing that you can do to ensure that you have success
on the search engines." With no keywords, no SEO campaign is bound to
succeed. Remember that searchers will always type a set of keywords on Google's
search box. That's why identifying what are the top keywords that these
searchers use are essential because you need top placement in search engine
results so searchers can notice your website. This all boils down to coming up
with a keyword-based content marketing strategy to boost traffic to your
website.
Now, here comes the need to conduct the right SEO keyword
research. This does not take too much time, but the end result is great because
it helps you narrow down your choices of keywords only to those that are
highly-researched, eliminating "the risk of targeting search terms that
either have no search volume or are so competitive that the search terms will
be nearly impossible to get into the first page of Google," writes Davidson.
Davidson proposes choosing low-competition but high
search-volume keyword and high visitor value keywords to successfully reach out
to searchers.
Here's how you do this:
1. List down the search terms that you think searchers will
most likely use. You may visit a high-ranking, high-traffic website for, shall I
say, inspiration. Right click on the website and check the source code. Look
for the Met keywords, which competitors consider as the most vital searches.
This could be a good starting point as you prepare your own keyword list.
2. Check Google keyword tools. It's free and it will help
you determine which keywords have high traffic volume.
3. Based on the results from #2, determine which keywords
are high-traffic but belong to lowest competition. From here, pick 5-10
keywords that you think are most relevant for your SEO efforts.
4. Check your keywords' over-all competitiveness. http://www.webseoanalytics.com/free/seo-tools/keyword-difficulty.php
is an excellent tool for this.
5. Enroll at a rank-tracking software to keep track of your
target keywords so you’ll have an idea on how your SEO strategies impact your
website's overall rank.
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